It's summer...high travel season for many Hawaii residents. How will you pack everything you need to look good on vacation, without looking like a pack rat? Honolulu Advertiser's fashion editor, Paula Rath, has some tips and tricks to share.

Join us for a workshop at noon on Friday, July 6, as Aloha Tower Marketplace kicks off their First Fashion Fridays in the Center Atrium. Admission is FREE, and

in addition to great style tips, you can feed your fashion fixation at participating stores, all offering fantastic one-day sales, gifts with purchase, or the chance to win prizes. You can even get a free tarot card reading!

On top of that, you can enter to win a round trip for two to the neighbor island of your choice on Hawaiian Airlines! Prizes will be drawn in August and October. Every time you come to First Fashion Friday, you increase your chances of winning! Sign up for our monthly newsletter for a chance to win even more prizes!

To get a copy of Paula’s workshop materials on Packing Light, make sure you attend the workshop……if you miss it, check back here on Monday, July 9.

In case you haven't noticed, during the last several months, fashion-forward stores have migrated to Aloha Tower Marketplace and taken the mall in a bold new direction that appeals to the local fashionista: Nicky Shoes, Precious Boutique, Island Style Attitudes, Remix by Trend Fusion, and Ang Namsilk. In addition, existing stores like Pipe Dreams and Crazy Fish have expanded to meet the growing demand for fabulous work-to-play pieces. Further, Hawaii Athletic Club has opened its doors to help customers look good and feel their best.

To celebrate this re-emergence of style, Aloha Tower Marketplace is featuring a series of fashion events called First Fashion Friday. On the first Friday of July, August, September and October, the Marketplace will showcase fashions, sales, style solution workshops, and more. Admission is free.

"The fact that we have some of the freshest fashions in Honolulu is our best-kept secret," says Aloha Tower Marketplace General Manager Floyd Williamson. "Many professionals from downtown come here to eat at our award-winning restaurants, and end up staying to shop. Word is getting around; we're just helping it along."

The First Fashion Friday Center Atrium events are as follows:

 
  

July 6, noon : Pack Light While Traveling in Style -Honolulu Advertiser fashion writer Paula Rath shows you how to look chic on vacation without being a pack rat.

Paula Rath has been with the Honolulu Advertiser for 10 years and had a regular fashion segment on KHON 2 news for two years. She now does wearable art for gallery shows and loves designing and making many of her own clothes. She also provide fashion consulting for men and women, including those who have been promoted into jobs where attire and presentation are important.

To download a copy of Paula's Tips for Parsimonius Packing document, click here.

RSVP to this event and the first 100 people that attend the event will receive a voucher for a free lunch, on us, from participating food court restaurants! To RSVP call 566-2337 or email info@alohatower.com by June 30, 2007.

 
   
Upcoming Events:  
 

August 3, noon: Haute Island Style, How to Wear the Latest Fall Fashions - Blaine Ashley, stylist to Josh Holloway, Shannon Doherty, Malia Gibson and more, will show you how to dress your best without breaking the bank.

She recently teamed up with esteemed local make up artist Dorys Foltin to provide services for the general public like building portfolios and personal shopping. Blaine Ashley's current focus is writing the SCENE & BUZZ pages for Modern Luxury magazine. She is also the editorial Wardrobe stylist for the newly launched HI Luxury magazine and will soon team up with HI Luxury sister publications IflyGo! and Midweek to expand the beauty and fashion segments of those publications.

   
   

September 7, 6 p.m.: Feng Shui with Fashion (Dressing With Intention) - You are what you wear, so are you wearing the right clothes for the life you want? Renowned feng shui expert Alice Inoue will show you how to dress to attract what you want.

   
   

October 5, 6 p.m.: Fashion finale with SMART Magazine - it's an entire night of food, fashion, fun, and more. Join us for a fashionista's finale with a fashion show, prizes, trunk shows, displays and more. Sponsored by SMART Magazine and Hawaii InStyle TV, this will be the event of the season! This fashion show will be a preview for Aloha Tower Marketplace's TV debut on Hawaii In Style TV, so be a part of the exposure!

To find out more about all the special events with participating merchants, call 566-2337 or email info@alohatower.com to sign up for the monthly newsletter.

   

   
                                                                                        

Enter to win a round trip for two to the neighbor islands of your choice on Hawaiian Airlines!  Prize will be drawn in August and October.  Every time you come to First Fashion Friday, you increase your chances of winning!

Sign up for our monthly newsletter for a chance to win even more prizes!

 
 
 
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Aloha Tower Marketplace

1 Aloha Tower Drive • Honolulu, HI 96813

Hours of Operation
Stores: Mon - Sat 9am - 9pm, Sun 9am - 6pm
Restaurants: Daily 10am -2am (Varies by Restaurant)

Phone: (808) 528-5700 • Email: info@alohatower.com

Website by eBizHawaii.com