This fall, you will find a lot of great ways to make a statement in your wardrobe without looking like you’ve tried too hard. On August 3, stylist Blaine Ashley will show you how to dress for fall in Hawaii’s climate at Aloha Tower Marketplace’s First Fashion Friday event at noon in the Center Atrium.

“I’m always inspired by Hawaii when I work,” she says. Here, we have a preview of some trends for the season from Blaine:

Fall 2007 Trends

(1)   Slimmed down silhouettes are back on the scene.  Bid farewell to bubbles and boof for tailored dresses and streamlined belted trenches.

(2)   Tweed pays tribute to royalty and is a true testament to the approach of fall.  In Hawaii’s hot climate opt for tweed cuffed shorts or capris paired with lightweight lingerie inspired camisoles.

(3)   Super sized sweaters and chunky knits made big statements on fall catwalks.  This is and always has been a standard favorite of mine. Trouser style shorts topped off with a cozy pullover commands cool comfort.  An oversized cardigan belted over a saucy Sunday best is instant chic.

(4)   Top it off!  Hats are always hot for fall and keep Hawaii oh so cool.  Take this trend to new heights with a wide brimmed hat, a cap pulled low, or scarf wrapped modestly around the head turban style to elude mysterious appeal.

(5)   Clash culture and mod color block is making a big statement.  Navy and black are a nice option for fall.  Try a black belt cinch at the waist with a navy frock.  A royal blue cardigan pairs perfectly with a pencil skirt.

(6)   Platforms keep you walking tall as this trend stays true yet in a more subtle fashion making sure not to overshadow the dramatic fabrics and hues which dominate the fashionable season that is fall.

(7)   Dazzle with paillettes, sequins, and shimmer.  Silver and muted shades are easy standbys.  Make a shocking statement with pigments like electric blue, neon yellow, and flirty fuchsia.

If you want to know more, make sure you RSVP to info@alohatower.com or call 566-2337. The first 50 people will get a free sample of “Shine free Solution” from CMC Medi-Spa to keep you looking matte for hours without clogging your pores…perfect for skin in Hawaii!

The First Fashion Friday Center Atrium events are as follows:

August 3, noon: Haute Island Style, How to Wear the Latest Fall Fashions - Blaine Ashley, stylist to Josh Holloway, Shannon Doherty, Malia Gibson and more, will show you how to dress your best without breaking the bank.

She recently teamed up with esteemed local make up artist Dorys Foltin to provide services for the general public like building portfolios and personal shopping. Blaine Ashley's current focus is writing the SCENE & BUZZ pages for Modern Luxury magazine. She is also the editorial Wardrobe stylist for the newly launched HI Luxury magazine and will soon team up with HI Luxury sister publications IflyGo! and Midweek to expand the beauty and fashion segments of those publications.

September 7, 6 p.m.: Feng Shui with Fashion (Dressing With Intention) - You are what you wear, so are you wearing the right clothes for the life you want? Renowned feng shui expert Alice Inoue will show you how to dress to attract what you want.

October 5, 6 p.m.: Fashion finale with SMART Magazine - it's an entire night of food, fashion, fun, and more. Join us for a fashionista's finale with a fashion show, prizes, trunk shows, displays and more. Sponsored by SMART Magazine and Hawaii InStyle TV, this will be the event of the season! This fashion show will be a preview for Aloha Tower Marketplace's TV debut on Hawaii In Style TV, so be a part of the exposure!

To find out more about all the special events with participating merchants, call 566-2337 or email info@alohatower.com to sign up for the monthly newsletter.

July 6, noon : Pack Light While Traveling in Style -Honolulu Advertiser fashion writer Paula Rath shows you how to look chic on vacation without being a pack rat.

Paula Rath has been with the Honolulu Advertiser for 10 years and had a regular fashion segment on KHON 2 news for two years. She now does wearable art for gallery shows and loves designing and making many of her own clothes. She also provide fashion consulting for men and women, including those who have been promoted into jobs where attire and presentation are important.

To download a copy of Paula's Tips for Parsimonius Packing document, click here.

RSVP to this event and the first 100 people that attend the event will receive a voucher for a free lunch, on us, from participating food court restaurants! To RSVP call 566-2337 or email info@alohatower.com by June 30, 2007.

Enter to win a round trip for two to the neighbor islands of your choice on Hawaiian Airlines!  Prize will be drawn in August and October.  Every time you come to First Fashion Friday, you increase your chances of winning!

Sign up for our monthly newsletter for a chance to win even more prizes!

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